Situation & Challenge
F1, the biggest motorsport in the world, had finally reached Saudi Arabia and this was an opportunity of a lifetime.
In collaboration with Panda, Lipton had the opportunity to brand its product at the mega event. The purpose behind this campaign had two objective; create awareness and derive sales in-store within Panda. This presented itself as a fantastic opportunity for us to showcase our design expertise.
BIG IDEA
Our idea
Our idea was to create designs that would leverage attraction, and automatically become eye-catching at the F1. We created a sync of aesthetic appeal between Lipton’s and F1’s look and feel, merging it into a concept that aesthetically stood out. Our campaign idea, “Discover the New Lipton,” was merged seamlessly with our designs, creating a blend that was immediately attractive, eye-catching and tempting.
EXECUTION
Final Presentation
Our designs were spread 360, where our branding and communication was crystal clear. We executed F1 Saudi Arabian GP fence branding at the event, and at F1’s premium hospitality suite, our branding was flying high. Further, every Panda’s in-store branding had our label running successfully. But we didn’t just stop there. Our messaging was further spread on social media platforms, leveraging the campaign to newer success.
