Situation & Challenge
Udrive faced lack of User Engagement and resonance with the brand
The engagement with the brand was limited for Udrive, which led to lack of association from the User end
Strategy
Capitalizing on a Mega event to create associations with the T.G
UAE being a multi – cultured market shares the love for a global sport, Football.
Linking Udrive and football gave us the leverage to tap into the TG and invoke emotions and engagement
BIG IDEA
Creating on event around Euro 2020; leading to excitement, engagement, and participation.
Deploying UEFA merchandise in Udrive fleet with a CTA to creatively share the Udrive campaign entries, as a reward, sending out tickets to the final screening to the most loved entries.
