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foodforlife: Lets Save the world with Sustainable Food system

Categories



Food for Life: a campaign that pledges to
Choose food that saves the world.

Situation & Challenge

Food Security & Sustainable Food Choices – A Post Pandemic World.

The UAE Government has committed to nurturing sustainbale and healthy lifestyles for citizens and residents & ensuring a sustainable food systems that supports long-term food security..

Strategy

A Bespoke microsite-led campaign highlighting the importance of Sustainable food systems in the WAE with interactive features, quiz & gamification.

A holistic approach towards the launch video, promotional content & social media assets that amplify the importance of the campaign & creates the necessary buzz at the Food For Future Summit at Expo 2020.

BIG IDEA

Food for life – A public awareness campaign by the MOCCAE, MOHAP, Emirates Nature-WWF, and the FAO of the United Nations.

To create an understanding of the connection between food, health, & planet towards a sustainable future, with a robust and resilient food system – especially significant in a post-COVID-19 world.

social media / film & video

Creating a Visual Identity of the Pledge to a better future.

social media / film & video

Lets get people to understand food through

an interactive web journey

social media / film & video

Lets get people to understand food through

an interactive web journey

social media / film & video

Food for Life garnered

Earned Media

Deployment of campaign across digital channels

Deployment of campaign
across digital channels

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Lipton With Formula One: Crafted Design
That Makes Every F1 Moment Perfect

Situation & Challenge

F1, the biggest motorsport in the world, had finally reached Saudi Arabia and this was an opportunity of a lifetime.

In collaboration with Panda, Lipton had the opportunity to brand its product at the mega event. The purpose behind this campaign had two objective; create awareness and derive sales in-store within Panda. This presented itself as a fantastic opportunity for us to showcase our design expertise.

BIG IDEA

Our idea​

Our idea was to create designs that would leverage attraction, and automatically become eye-catching at the F1. We created a sync of aesthetic appeal between Lipton’s and F1’s look and feel, merging it into a concept that aesthetically stood out. Our campaign idea, “Discover the New Lipton,” was merged seamlessly with our designs, creating a blend that was immediately attractive, eye-catching and tempting.

EXECUTION

Final Presentation

Our designs were spread 360, where our branding and communication was crystal clear. We executed F1 Saudi Arabian GP fence branding at the event, and at F1’s premium hospitality suite, our branding was flying high. Further, every Panda’s in-store branding had our label running successfully. But we didn’t just stop there. Our messaging was further spread on social media platforms, leveraging the campaign to newer success.

social media / film & video

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Lets get people to understand Lipton F1 through
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English Adoption

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SOCIAL MEDIA

Collateral Design Shots

We created DVCs that resonated personalities and showcased the Sunsilk girls curious about the science
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Wobbler

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Comfert Spotted! The Cloth Family Is Back to The Mena

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Comfort Cloth Family are here
For the Grand Throwback!

Situation & Challenge

Comfort has been present on the shelves for years.

However, the brand worked on a great insight:Nostalgia. Comfort brought back the biggest nostalgia: Cloth Family. With too much media noise, we had to think of captivating ways to launch the character Duo and keep them relevant for the people.

Strategy

We understood that people are always on the go.

Even though the exciting TVC will indulge the consumer. We had to do MUCH more to gain top of mind. We had to be thumb glitching and create a foot stopping moment. We decided to be where the people were MOST OF THE TIMES: In Transit.

BIG IDEA

Our idea​

Spot the Cloth Family because they’re back in town and what best way to find in transit.

EXECUTION STRATEGY

Cloth family was now visiting various spots within the region.

Along with RTA, to be foot glitching at the largest foot fall spot. Ali and Manal travelled the Train Station. They travelled the metro and spread fragrance wherever they went. LITERALLY. From Station to station, people took pictures and spotted the duo take the train like the general audience. The story was picked by Love in Dubai which gained the story even more popularity

We weren’t just done. To double down on the nostalgia and be thumb glitching online, we created digital CGIs showcasing the duo. The Duo was shown near iconic buildings and the fragrance taking over because of duos arrival. This hyper real creation made people take interest and remember the brand when they shopped.

SOCIAL MEDIA

Spotted! the Cloth Family enjoying the landscape of Dubai & KSA

Social media / brand content

Ali and Manal were spotted at Dubai Metro.

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BIG IDEA

Integer id augue iaculis, iaculis orci ut, blandit quam. Donec in elit auctor, finibus quam in, phar

Interdum et malesuada fames ac ante ipsum primis in faucibus. Sed posuere egestas nunc ut tempus. Fu

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Hindustan Unilever Limited x Expo2020: A sustainable representation at greatest show in the world​

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HUL showcases its Sustainability initiatives and aims to spread its impact.​

Situation & Challenge

HUL wanted to increase its sustainability initiatives foot-print at the EXPO 2020

While the footfall with in EXPO 2020 is unpresented given the pandemic at hand, HUL wanted to make its sustainability claim measurable and impactful.​

Strategy

We wanted to keep impact simple while educating the attendants of EXPO 2020​

Educating the attendant regarding the sustainability initiatives and making sure that they truly understand was the core aim. So, we wanted to take a route which the today’s generation are well aware of.​

BIG IDEA

Using the filters a pledge tool to commit the attendants of EXPO 2020 to the sustainability goals.​

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Using the filter a pledge tool to commit the attendants of EXPO 2020 to the sustainability goals.

ENTRIES

168+

ENGAGEMENTS

3x

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