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Digital Amplification / Social Media / Brand Building

Sunsilk Collagen
Blends

Categories



Sunsilk Collagen Blends Campaign 
malesuada fames ac ante

Situation & Challenge

Sunsilk has been present on the shelves for years.

Sunsilk, a leader in the haircare category, was on its way to further success by launching their new range of Sunsilk Collagen Blends, a blend of skincare ingredients that helps nourish any kinds of replenished hair. We needed to ensure this campaign was met with great success, as awareness, conversion, and brand love were crucial.

BIG IDEA

Our idea

Our challenge was a big one. We needed to make science fun! Our idea was simple, yet innovative. We thought, strong hair is everyone’s strength, and that should become the moment to flex. So, we came up with “LET YOUR HAIR FLEX,” that spoke GenZ energy, upliftment, and highlighted fun throughout the campaign.

EXECUTION STRATEGY

Cloth family was now visiting various spots within the region.

We created DVCs that resonated personalities and showcased the Sunsilk girls curious about the science behind the New Collagen blends, for stronger, elastic hair. Our Key Visuals, with minimal aesthetics, by showcasing molecules of Collagens within the Key Visual. We integrated approach to design while creating our In-store and E-Commerce experiences, to extract conversions. Our newly found tone of voice, and uniformity in design executions crafted this campaign as a major success.

SOCIAL MEDIA

Episode Design Shots

We created DVCs that resonated personalities and showcased the Sunsilk girls curious about the science
behind the New Collagen blends, for stronger, elastic hair.

Before & After

Good Hair

Episode

Hair fall Edition

Episode

Moisture Bomb Edition

Episode

Out With Damage Edition

SOCIAL MEDIA

Collateral Design Shots

We created DVCs that resonated personalities and showcased the Sunsilk girls curious about the science
behind the New Collagen blends, for stronger, elastic hair.

Divider

Promo Pack

Lightbox

Shelf Strip

Shelf Frame

Instore PROJECT

Instore Build & Design

We created DVCs that resonated personalities and showcased the Sunsilk girls curious about the science
behind the New Collagen blends, for stronger, elastic hair.

SOCIAL MEDIA

Amazon Store Design

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Hygiene Partner for Dubai
Expo 2020.

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Mobility, and Opportunity had to be communicated..

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BIG IDEA

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