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foodforlife: Lets Save the world with Sustainable Food system

Categories



Food for Life: a campaign that pledges to
Choose food that saves the world.

Situation & Challenge

Food Security & Sustainable Food Choices – A Post Pandemic World.

The UAE Government has committed to nurturing sustainbale and healthy lifestyles for citizens and residents & ensuring a sustainable food systems that supports long-term food security..

Strategy

A Bespoke microsite-led campaign highlighting the importance of Sustainable food systems in the WAE with interactive features, quiz & gamification.

A holistic approach towards the launch video, promotional content & social media assets that amplify the importance of the campaign & creates the necessary buzz at the Food For Future Summit at Expo 2020.

BIG IDEA

Food for life – A public awareness campaign by the MOCCAE, MOHAP, Emirates Nature-WWF, and the FAO of the United Nations.

To create an understanding of the connection between food, health, & planet towards a sustainable future, with a robust and resilient food system – especially significant in a post-COVID-19 world.

social media / film & video

Creating a Visual Identity of the Pledge to a better future.

social media / film & video

Lets get people to understand food through

an interactive web journey

social media / film & video

Lets get people to understand food through

an interactive web journey

social media / film & video

Food for Life garnered

Earned Media

Deployment of campaign across digital channels

Deployment of campaign
across digital channels

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foodforlife: Lets Save the world with Sustainable Food system

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Lipton Formula One Campaign

Categories



Lipton With Formula One: Crafted Design
That Makes Every F1 Moment Perfect

Situation & Challenge

F1, the biggest motorsport in the world, had finally reached Saudi Arabia and this was an opportunity of a lifetime.

In collaboration with Panda, Lipton had the opportunity to brand its product at the mega event. The purpose behind this campaign had two objective; create awareness and derive sales in-store within Panda. This presented itself as a fantastic opportunity for us to showcase our design expertise.

BIG IDEA

Our idea​

Our idea was to create designs that would leverage attraction, and automatically become eye-catching at the F1. We created a sync of aesthetic appeal between Lipton’s and F1’s look and feel, merging it into a concept that aesthetically stood out. Our campaign idea, “Discover the New Lipton,” was merged seamlessly with our designs, creating a blend that was immediately attractive, eye-catching and tempting.

EXECUTION

Final Presentation

Our designs were spread 360, where our branding and communication was crystal clear. We executed F1 Saudi Arabian GP fence branding at the event, and at F1’s premium hospitality suite, our branding was flying high. Further, every Panda’s in-store branding had our label running successfully. But we didn’t just stop there. Our messaging was further spread on social media platforms, leveraging the campaign to newer success.

social media / film & video

Creating a Visual Identity of the Pledge to a better future.

Lets get people to understand Lipton F1 through
an interactive web journey

English Adoption

Arabic Adoption

SOCIAL MEDIA

Collateral Design Shots

We created DVCs that resonated personalities and showcased the Sunsilk girls curious about the science
behind the New Collagen blends, for stronger, elastic hair.

Wobbler

Gondola

Shelf Dividers

Pallet Base Wrap

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Comfert Spotted! The Cloth Family Is Back to The Mena

Categories



Comfort Cloth Family are here
For the Grand Throwback!

Situation & Challenge

Comfort has been present on the shelves for years.

However, the brand worked on a great insight:Nostalgia. Comfort brought back the biggest nostalgia: Cloth Family. With too much media noise, we had to think of captivating ways to launch the character Duo and keep them relevant for the people.

Strategy

We understood that people are always on the go.

Even though the exciting TVC will indulge the consumer. We had to do MUCH more to gain top of mind. We had to be thumb glitching and create a foot stopping moment. We decided to be where the people were MOST OF THE TIMES: In Transit.

BIG IDEA

Our idea​

Spot the Cloth Family because they’re back in town and what best way to find in transit.

EXECUTION STRATEGY

Cloth family was now visiting various spots within the region.

Along with RTA, to be foot glitching at the largest foot fall spot. Ali and Manal travelled the Train Station. They travelled the metro and spread fragrance wherever they went. LITERALLY. From Station to station, people took pictures and spotted the duo take the train like the general audience. The story was picked by Love in Dubai which gained the story even more popularity

We weren’t just done. To double down on the nostalgia and be thumb glitching online, we created digital CGIs showcasing the duo. The Duo was shown near iconic buildings and the fragrance taking over because of duos arrival. This hyper real creation made people take interest and remember the brand when they shopped.

SOCIAL MEDIA

Spotted! the Cloth Family enjoying the landscape of Dubai & KSA

Social media / brand content

Ali and Manal were spotted at Dubai Metro.

INFLUNCERS Marketing

Creating a Whirlwind of Engaging Content

Marketing BLOG

And the story was picked by lovin Dubai

SOCIAL MEDIA

Social media to create further pre-hype.

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Doritos Riyadh Boulevard Marketing
Campaign

Categories



Doritos Riyadh Boulevard Marketing

Campaign

Situation & Challenge

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Proin id ligula dictum, convallis enim ut, facilisis massa. Mauris a nisi ut sapien blandit imperdie

Strategy

Interdum et malesuada fames ac ante ipsum primis in faucibus. Sed posuere egestas nunc ut tempus. Fu

Integer id augue iaculis, iaculis orci ut, blandit quam. Donec in elit auctor, finibus quam in, phar

BIG IDEA

Integer id augue iaculis, iaculis orci ut, blandit quam. Donec in elit auctor, finibus quam in, phar

Interdum et malesuada fames ac ante ipsum primis in faucibus. Sed posuere egestas nunc ut tempus. Fu

DVC Video Marketing

Disrupting the audience with an
introductory communication

Boy Player

Girl Player

FILM & VIDEO

Deploy Doritos Riyadh Boulevard Digital Screens

Email Marketing

Disrupting the audience with an
introductory communication

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Sunsilk Collagen Blends Campaign 
malesuada fames ac ante

Situation & Challenge

Sunsilk has been present on the shelves for years.

Sunsilk, a leader in the haircare category, was on its way to further success by launching their new range of Sunsilk Collagen Blends, a blend of skincare ingredients that helps nourish any kinds of replenished hair. We needed to ensure this campaign was met with great success, as awareness, conversion, and brand love were crucial.

BIG IDEA

Our idea

Our challenge was a big one. We needed to make science fun! Our idea was simple, yet innovative. We thought, strong hair is everyone’s strength, and that should become the moment to flex. So, we came up with “LET YOUR HAIR FLEX,” that spoke GenZ energy, upliftment, and highlighted fun throughout the campaign.

EXECUTION STRATEGY

Cloth family was now visiting various spots within the region.

We created DVCs that resonated personalities and showcased the Sunsilk girls curious about the science behind the New Collagen blends, for stronger, elastic hair. Our Key Visuals, with minimal aesthetics, by showcasing molecules of Collagens within the Key Visual. We integrated approach to design while creating our In-store and E-Commerce experiences, to extract conversions. Our newly found tone of voice, and uniformity in design executions crafted this campaign as a major success.

SOCIAL MEDIA

Episode Design Shots

We created DVCs that resonated personalities and showcased the Sunsilk girls curious about the science
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Before & After

Good Hair

Episode

Hair fall Edition

Episode

Moisture Bomb Edition

Episode

Out With Damage Edition

SOCIAL MEDIA

Collateral Design Shots

We created DVCs that resonated personalities and showcased the Sunsilk girls curious about the science
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Divider

Promo Pack

Lightbox

Shelf Strip

Shelf Frame

Instore PROJECT

Instore Build & Design

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SOCIAL MEDIA

Amazon Store Design

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HUL showcases its Sustainability initiatives and aims to spread its impact.​

Situation & Challenge

HUL wanted to increase its sustainability initiatives foot-print at the EXPO 2020

While the footfall with in EXPO 2020 is unpresented given the pandemic at hand, HUL wanted to make its sustainability claim measurable and impactful.​

Strategy

We wanted to keep impact simple while educating the attendants of EXPO 2020​

Educating the attendant regarding the sustainability initiatives and making sure that they truly understand was the core aim. So, we wanted to take a route which the today’s generation are well aware of.​

BIG IDEA

Using the filters a pledge tool to commit the attendants of EXPO 2020 to the sustainability goals.​

Filters is something most people are aware of. Usually its for consumer engagement. We wanted to use the same engagement levels for a sustainable purpose.​

social media / film & video

Using the filter a pledge tool to commit the attendants of EXPO 2020 to the sustainability goals.

ENTRIES

168+

ENGAGEMENTS

3x

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Pivoting TV content into Digital First communication to create an impact with our audiences

Situation & Challenge

Making the content Digital
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Strategy

Crafting a content story across plarforms that is true to the platform specific audience

Creating plaform specific content that ensures impactful content delivery, garnering the right results for the campaign. Editing the content to be snappier & emphasizing with supers that are not missed.

social media / film & video

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Social Media / FILM & VIDEO

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Pop the Trunk Campaign

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Euro Cup Campaign to Increase User Engagement

Situation & Challenge

Udrive faced lack of User Engagement and resonance with the brand

The engagement with the brand was limited for Udrive, which led to lack of association from the User end

Strategy

Capitalizing on a Mega event to create associations with the T.G

UAE being a multi – cultured market shares the love for a global sport, Football.
Linking Udrive and football gave us the leverage to tap into the TG and invoke emotions and engagement

BIG IDEA

Creating on event around Euro 2020; leading to excitement, engagement, and participation.

Deploying UEFA merchandise in Udrive fleet with a CTA to creatively share the Udrive campaign entries, as a reward, sending out tickets to the final screening to the most loved entries.

social media / film & video

A two-step process: share the
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ENTRIES

168+

ENGAGEMENTS

3x

social media / film & video

Developing a Re-Targeting model for
New Consumer Acquisition

Tactical Action

Thematic Content

Circulating updates on the Euro cup matches to build up campaign type.

Rolling out different content formats

Testing different content formats and A/B testing the creatives twitch diverse ad sets to have engage better performing ad sets.

social media / film & video

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Creating Impactful Bespoke content for the biggest night for Durex.

Situation & Challenge

Create impactful
communication of Durex Records in order tp cater to its grandeur, biggest and engulf all the happenings.

In the scroll world create communication which Durex Consumer engages with and has digital consumption.

Strategy

Creating content with care, right copy and a digital story leading to the event in order to be a true representation of Durex Records on all digital platforms.

Creating plaform specific content that ensures impactful content delivery, garnering the right results for the campaign. Editing the content to be snappier and emphasizing with supers that are not missed.

CREATIVE IDEA

The Right Trailer.

We used the Music Manifesto as part of the content to trigger happening, fun, hype and excitement which are also the pillars of the brands..

social media / film & video

Creating a Visual Identity

social media / film & video

Creating a Visual Identity

social media / film & video

Deployment of campaign
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TAKING THE NEWS TO ALL SOCIAL MEDIA PLATFORMS

Deployment of campaign
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Getting the party rolling

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Dettol Enters the New Aeon with Expo 2020: A Collaboration Campaign

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Dettol partners with Expo 2020 lead hygiene conversation contributing to sustainability, mobility & opportunity.

Situation & Challenge

Dettol becomes the official
Hygiene Partner for Dubai
Expo 2020.

The brand promise of Hygiene with the Expo
2020’s converssation thrusts of Sustainability,
Mobility, and Opportunity had to be communicated..

Strategy

Leading the Hygiene message at Dubai Expo 2020 by engaging all consumer touchpoints

We planned to take up the Hygiene message across all digital touchpoints of consumer to communicate and deliver the brand promise.

BIG IDEA

Establishing the brand promise of Protection.

The manifesto of the brand is a Secure, Trusted, & Protected future. This manifesto shall be taken across all digital touchpoints to create awareness, consideration and conversions.

Execution strategy

Instagram, to establish the most intagrammable ice-cream in town

Effective use of Paid Media and Influencers to establish the aesthetic and functional appeal of the product leading to an upsurge of UGC.

 

Facebook, to be reach around 80% of the audiences.

Facebook was used to optimize reach and capture discovery based audience through snappy short-form content redirecting them to the thematic to land message.

 

Cohort on platforms to create relevance

Using precision marketing to deliver relevant communication to each differentiated cohort of the TG to drive relevance and engagement numbers.

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Creating a Visual Identity of the brand Promise at the worlds greatest show

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