Situation & Challenge
Sunsilk has been present on the shelves for years.
Sunsilk, a leader in the haircare category, was on its way to further success by launching their new range of Sunsilk Collagen Blends, a blend of skincare ingredients that helps nourish any kinds of replenished hair. We needed to ensure this campaign was met with great success, as awareness, conversion, and brand love were crucial.
BIG IDEA
Our idea
Our challenge was a big one. We needed to make science fun! Our idea was simple, yet innovative. We thought, strong hair is everyone’s strength, and that should become the moment to flex. So, we came up with “LET YOUR HAIR FLEX,” that spoke GenZ energy, upliftment, and highlighted fun throughout the campaign.
