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foodforlife: Lets Save the world with Sustainable Food system

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Food for Life: a campaign that pledges to
Choose food that saves the world.

Situation & Challenge

Food Security & Sustainable Food Choices – A Post Pandemic World.

The UAE Government has committed to nurturing sustainbale and healthy lifestyles for citizens and residents & ensuring a sustainable food systems that supports long-term food security..

Strategy

A Bespoke microsite-led campaign highlighting the importance of Sustainable food systems in the WAE with interactive features, quiz & gamification.

A holistic approach towards the launch video, promotional content & social media assets that amplify the importance of the campaign & creates the necessary buzz at the Food For Future Summit at Expo 2020.

BIG IDEA

Food for life – A public awareness campaign by the MOCCAE, MOHAP, Emirates Nature-WWF, and the FAO of the United Nations.

To create an understanding of the connection between food, health, & planet towards a sustainable future, with a robust and resilient food system – especially significant in a post-COVID-19 world.

social media / film & video

Creating a Visual Identity of the Pledge to a better future.

social media / film & video

Lets get people to understand food through

an interactive web journey

social media / film & video

Lets get people to understand food through

an interactive web journey

social media / film & video

Food for Life garnered

Earned Media

Deployment of campaign across digital channels

Deployment of campaign
across digital channels

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Lipton With Formula One: Crafted Design
That Makes Every F1 Moment Perfect

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F1, the biggest motorsport in the world, had finally reached Saudi Arabia and this was an opportunity of a lifetime.

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BIG IDEA

Our idea​

Our idea was to create designs that would leverage attraction, and automatically become eye-catching at the F1. We created a sync of aesthetic appeal between Lipton’s and F1’s look and feel, merging it into a concept that aesthetically stood out. Our campaign idea, “Discover the New Lipton,” was merged seamlessly with our designs, creating a blend that was immediately attractive, eye-catching and tempting.

EXECUTION

Final Presentation

Our designs were spread 360, where our branding and communication was crystal clear. We executed F1 Saudi Arabian GP fence branding at the event, and at F1’s premium hospitality suite, our branding was flying high. Further, every Panda’s in-store branding had our label running successfully. But we didn’t just stop there. Our messaging was further spread on social media platforms, leveraging the campaign to newer success.

social media / film & video

Creating a Visual Identity of the Pledge to a better future.

Lets get people to understand Lipton F1 through
an interactive web journey

English Adoption

Arabic Adoption

SOCIAL MEDIA

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