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foodforlife: Lets Save the world with Sustainable Food system

Categories



Food for Life: a campaign that pledges to
Choose food that saves the world.

Situation & Challenge

Food Security & Sustainable Food Choices – A Post Pandemic World.

The UAE Government has committed to nurturing sustainbale and healthy lifestyles for citizens and residents & ensuring a sustainable food systems that supports long-term food security..

Strategy

A Bespoke microsite-led campaign highlighting the importance of Sustainable food systems in the WAE with interactive features, quiz & gamification.

A holistic approach towards the launch video, promotional content & social media assets that amplify the importance of the campaign & creates the necessary buzz at the Food For Future Summit at Expo 2020.

BIG IDEA

Food for life – A public awareness campaign by the MOCCAE, MOHAP, Emirates Nature-WWF, and the FAO of the United Nations.

To create an understanding of the connection between food, health, & planet towards a sustainable future, with a robust and resilient food system – especially significant in a post-COVID-19 world.

social media / film & video

Creating a Visual Identity of the Pledge to a better future.

social media / film & video

Lets get people to understand food through

an interactive web journey

social media / film & video

Lets get people to understand food through

an interactive web journey

social media / film & video

Food for Life garnered

Earned Media

Deployment of campaign across digital channels

Deployment of campaign
across digital channels

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Our idea​

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Creating a Visual Identity of the Pledge to a better future.

Lets get people to understand Lipton F1 through
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