X-twitter Instagram Linkedin Tiktok

Veet Pure: Making content digital first by driving full funnel approach

Categories

Pivoting TV content into Digital First communication to create an impact with our audiences

Situation & Challenge

Making the content Digital
First and effective for a digital
consumer

Consumer today are scrolling every second Making TV content more accptable on digital is very essential in order to engage with the right audience.

Strategy

Crafting a content story across plarforms that is true to the platform specific audience

Creating plaform specific content that ensures impactful content delivery, garnering the right results for the campaign. Editing the content to be snappier & emphasizing with supers that are not missed.

social media / film & video

Content tailored to social platforms to maximize completion rates

Social Media / FILM & VIDEO

Amplifying the Campaign with Trends & Influencer Led Content

Related
projects

Hindustan Unilever Limited x Expo2020: A sustainable representation at greatest show in the world​

Hindustan Unilever Limited x Expo2020: A sustainable representation at...

Brand BuildingDigital AmplificationSocial Media
Categories HUL showcases its Sustainability initiatives and aims to spread its impact.​ Situation & ChallengeHUL wanted to increase its sustainability ...
Doritos Riyadh Boulevard Marketing
Campaign

Doritos Riyadh Boulevard Marketing
Campaign

Brand BuildingDigital AmplificationSocial Media
Digital Amplification / Social Media / Brand Building Categories Doritos Riyadh Boulevard Marketing
Campaign Situation & Challenge Phasellus accumsan imperdiet tempor ...

/

Pop the Trunk Campaign

Categories


Euro Cup Campaign to Increase User Engagement

Situation & Challenge

Udrive faced lack of User Engagement and resonance with the brand

The engagement with the brand was limited for Udrive, which led to lack of association from the User end

Strategy

Capitalizing on a Mega event to create associations with the T.G

UAE being a multi – cultured market shares the love for a global sport, Football.
Linking Udrive and football gave us the leverage to tap into the TG and invoke emotions and engagement

BIG IDEA

Creating on event around Euro 2020; leading to excitement, engagement, and participation.

Deploying UEFA merchandise in Udrive fleet with a CTA to creatively share the Udrive campaign entries, as a reward, sending out tickets to the final screening to the most loved entries.

social media / film & video

A two-step process: share the
picture/video with EURO Soccer Ball

ENTRIES

168+

ENGAGEMENTS

3x

social media / film & video

Developing a Re-Targeting model for
New Consumer Acquisition

Tactical Action

Thematic Content

Circulating updates on the Euro cup matches to build up campaign type.

Rolling out different content formats

Testing different content formats and A/B testing the creatives twitch diverse ad sets to have engage better performing ad sets.

social media / film & video

Udrive Always on Content

Social Media / FILM & VIDEO

Udrive Always on Content

Related
projects

Doritos Riyadh Boulevard Marketing
Campaign

Doritos Riyadh Boulevard Marketing
Campaign

Brand BuildingDigital AmplificationSocial Media
Digital Amplification / Social Media / Brand Building Categories Doritos Riyadh Boulevard Marketing
Campaign Situation & Challenge Phasellus accumsan imperdiet tempor ...
Sunsilk Collagen
Blends

Sunsilk Collagen
Blends

Brand strategyInfluencers MarketingSocial Media
Digital Amplification / Social Media / Brand Building Categories Sunsilk Collagen Blends Campaign 
malesuada fames ac ante Situation & ChallengeSunsilk ...